Privacy Policy

Information We Collect

We may collect personal information when you:

  • Register for classes, camps, or events

  • Complete forms through our website or The Studio Director platform

  • Subscribe to email updates or newsletters

  • Communicate with us via email, phone, or social media

This may include:

  • Parent/guardian and student names

  • Contact information (email, phone number, address)

  • Dancer’s age, birthdate, and medical information

  • Emergency contact details

  • Billing and payment information


Use of The Studio Director

We use The Studio Director, a secure third-party dance studio management software, to:

  • Register students and manage accounts

  • Process class enrollments and tuition payments

  • Store contact and emergency information

  • Track attendance and studio communications

Your personal information entered into The Studio Director is governed by their privacy and data security policies. You can view their policy here for more details.


How We Use Your Information

We use the information we collect to:

  • Register dancers and administer studio programs

  • Communicate class schedules, closures, and updates

  • Process payments and issue receipts

  • Ensure dancer safety and respond to emergencies

  • Share news, promotions, and event information (with your consent)


Protecting Your Information

We take your privacy seriously. Access to your personal data is restricted to authorized PURE Dance Academy staff. The Studio Director employs industry-standard encryption and secure data storage to protect your information.


Sharing of Information

We do not sell or rent your personal information.

Your data may be shared only:

  • With trusted third parties such as The Studio Director, for operational purposes

  • When required by law or to protect health, safety, or legal rights


Media Consent

Photos or videos of dancers may be used in promotional materials, social media, or on our website with prior consent. You may opt out of media use at any time by contacting us directly.


Website Data & Cookies

Our website may use cookies and analytics tools to gather non-identifiable information like browser type, IP address, and page visits. This helps us improve website performance and user experience. You can adjust your browser settings to disable cookies if preferred.


Your Rights

You have the right to request access to your personal information, make corrections, or request deletion at any time. To do so, contact us using the information below.


Contact Us

If you have questions about this Privacy Policy or how your data is handled, please contact: Pure Dance Academy

Email: info@pureacademy.ca
Phone: 519-352-5000


Changes to This Policy

We may update this policy periodically. Changes will be posted here with the updated effective date. Continued use of our services indicates acceptance of any revisions. This privacy policy was last updated on 20 June 2025.